Cellinks is a decentralized social media reference landing page developed and built on top of Celo, Masa and Social Connect. Users can manage all of their links, check analytics and also verify their identity on-chain using Social Connect. Profiles are resolved using Masa, it simplifies the process of shortening the long hexadecimal address into a human-readable name. Users can search for these names instead of long-form addresses. Can also perform payments using these Masa handles.